CONSUMER SPEND MORE TIME IN GAMES THAN ON SOCIAL MEDIA.

ARE YOU MEETING THEM WHERE THEY ARE?

22 SECONDS.

That's the time it took for luxury fashion house Burberry to engage a digital-first audience with radically different preferences and shopping behaviors than Burberry's current customers. By partnering with Mythical Games and integrating the latest Burberry collection inside the video game Blankos, they secured their future as a brand.

They are part of a select group of companies trailblazing a path towards the next generation of consumer engagement using video games.

This is their story.

PRESS PLAY

Why Every Company Needs a Gaming Strategy

Today's consumers demand more than products — they crave immersive, personalized experiences. So traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.

Press Play demonstrates how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies — from luxury fashion houses to groundbreaking startups — author Bastian Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that scale from low-risk partnerships to ambitious, full-scale gaming ventures.

Amazon Barnes & Noble Target Hudson BAM!Porchlight

Companies featured in PRESS PLAY

3.4

billion people play video games globally

84%

of all internet users play video games regularly

500x

longer engagement with games than with social media content

40%

more time spent by Gen Alpha in games than with any other media

186

billion dollar market making it bigger than movies, TV, and music combined

65%

of Gen Z have spent money on virtual items that only live inside games

"PRESS PLAY is essential for all brand builders that navigate a world where traditional ads lose impact, video views shorten, and new consumers demand engagement. On-Line gaming revenues are huge. Gaming builds brands, drives innovation, and can create lasting consumer connections in a digital-first era."

Ronald den Elzen

Chief Digital & Technology Officer

"This book is filled with poignant case studies that not only demonstrate how to implement gaming as part of your business strategy but also provides insightful reasons and methods for doing so. It's an excellent primer for leaders, and I recommend it to any who are investigating how gaming could integrate with their business, or those who are looking for inspiration for a fresh approach."

Tanya Watson

Studios General Manager

“Everything I need to thrive in business I learned from video games and this book. It's a must-read for anybody working in gaming or looking to enter this space.”

Barry Dorf

VP Digital Licensing Business Development

"Companies have to constantly innovate to keep up with ever changing consumer needs. Gaming is the next big frontier - Press Play shows you how you can win in this new world."

Johann Harnoss

Partner & Associate Director, Innovation

Bastian Bergmann

Author, Entrepreneur, Advisor

Bastian Bergmann is the author of Press Play - Why Every Company Needs a Gaming Strategy and the cofounder and COO of Solsten, a technology startup that empowers companies to create personalized content using AI and psychological data.

He is also the founder of media strategy firm Technically Entertaining. Previously the founder and CEO of WATTx and a strategy consultant at Boston Consulting Group, Bergmann has spent his entire career at the intersection of digital strategy, entertainment, media, and AI. He is a frequently sought-after speaker for events and podcasts and advises startups, scale-ups, and public sector organizations.

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Are you ready to Press Play?

Want to devise a new gaming strategy for your company to engage consumers?

Looking to inquire about speaking engagements for your event or executive team?

Discuss media opportunities?

Please reach out. I'm looking forward to hearing from you.